Emmy Award-winning content strategist with 18+ years of experience crafting compelling user experiences and digital campaigns for world-class brands. Expertise in transforming complex content into conversational, approachable copy across multiple channels including EdTech platforms, retail websites, apps, and marketing materials. Demonstrated success in developing comprehensive content strategies and style guides while managing content across diverse verticals including information technology, healthcare, electronics, and retail. Versatile writer skilled in executing varied voice and tone requirements while maintaining brand integrity. Combines UX writing expertise with deep understanding of information architecture, website taxonomy, and technical writing to create user-focused experiences that drive engagement.